BVW Jewelers Named One of America’s Coolest Jewelry Stores
BVW Jewelers has been named one of America’s Coolest Jewelry Stores by INSTORE, the magazine for the American jewelry store owner. The Reno, NV, business took fourth place in the Small Cool division for stores with five or fewer employees.
The 14th annual contest highlights the best examples of independent jewelry retailers in North America.
“Every year we feel privileged to bring our readers the best of the best in our industry,” said Ralf Kircher, INSTORE’s executive editor. “From its bar-height cases to its custom designs within, BVW Jewelers easily falls into that category. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing, superb customer service and a unique work culture.”
Stores are judged in exterior appearance, interior appearance, store biography, advertising, website and overall individuality.
The top five winners in the two divisions are given trophies and featured in the August issue of INSTORE and at instoremag.com. Honorable Mention stores are featured as monthly Cool Stores in issues of INSTORE from September 2015 through June 2016.
INSTORE Magazine’s 2015 America’s Coolest Stores Contest
2014 America’s Coolest Stores
Big Cool (Six or more full-time employees)
1. Fox Fine Jewelry, Ventura, CA
2. Crocker’s Fine Jewelry, Texarkana, TX
3. Goldsmith Gallery Jewelers, Billings, MT
4. Bailey’s Fine Jewelry, Raleigh, NC
5. Wixon Jewelers, Minneapolis, MN
Small Cool (Five or fewer full-time employees)
1. Veloce, Jewelry by Medawar, Portage, MI
2. Peridot Fine Jewelry, Larchmont, NY
3. Cut Fine Jewelers, Baton Rouge, LA
4. BVW Jewelers, Reno, NV
5. Sparkles Fine Jewelry, Chicago, IL